Better By Bike by Sir Paul Smith
Today we are delighted to present a poster from a man who needs no introduction, but that won’t stop us from introducing him anyway. Sir Paul Smith is one of the most admired figures in the world of fashion: a style guru, a gentleman and a mad keen cyclist. He has created a piece of heartfelt pro-pedal propaganda featuring one of his own cycles and a message in his own writing: “it’s better by bike”. We agree.
On a bike, you can travel up to 1037 kilometres on the energy equivalent of a litre of petrol? That’s right, up to 1037km. Cycling is the most efficient way of getting from A to B without all the CO2.
For daily information and inspiration around all things to do with cycling, follow these influential spokespeople on Twitter:
@citycyclists @sustrans @artcrank @london_cycling @CycleHatred @_Cycle_chic
But don’t just follow them, follow their passion and get on a bike.
Join the rest of the world in switching off your lights for Earth Hour this Saturday at 8:30 pm.
We’re selling this poster printed on FSC paper with sustainable ink for £12 plus postage and packing with all proceeds going back to the Do The Green Thing charity.